All Posts By

Ted Murphy

Tony Hsieh’s Las Vegas Downtown Project

A few months ago Tony Hsieh set up an opportunity for me to take a tour of the Downtown Project in Las Vegas. This is a massively ambitious effort dedicated to transforming downtown Las Vegas into “the most community-focused large city in the world”. I walked away from the experience excited about… and a bit jealous of… the future of downtown Las Vegas. In fact, this tour is what inspired me to create Trucks and Tech and take a more active role in the development of Orlando’s tech community.

tony_hsieh_downtown_projectTony and his team are true visionaries. They are empowering a new generation of entrepreneurs to rethink and reinvent the way they work and play. They have already created 454 new jobs and the project is still in its nascency. I followed up with Kim Schaefer of the Downtown team to get the 2 minute lowdown for my readers.

What was the inspiration behind the downtown project?

When Zappos announced their move to their new headquarters, Tony and several other Zappos team members decided to make the move Downtown–they had actually been hanging out down here for quite some time. But they had also been talking a lot about what their new campus would be like. They decided that rather than creating a really cool, but insular campus that had all of the amenities employees would ever need, it would be interesting to turn that idea inside out. Downtown Project was born from that idea. How could the entirety of Downtown be helped by the new influx of people and activity.

What makes Vegas so special?

Las Vegas was for a long time the fastest growing city in the country. Because that growth happened in a very condensed period of time, there was a resulting sprawl that occurred. That sprawl can lead to a disconnect between people in a community. The area we are helping to revitalize was once the vibrant core of our city, a place where families came to shop, dine, and meet with friends. It’s our hope that the neighborhood can return to that vibrancy and once again be the heart of the city for the people who live here–not just Downtown residents, but all residents of our city.

You have raised $350M so far, where did it all come from?

The $350 million is a private investment from Zappos CEO Tony Hsieh.

What startups are part of the program?

Tech startups are important to us because we believe you change the world with a laptop. As opposed to a brick and mortar operation, in which we are also investing, tech startups can rapidly scale, creating jobs and helping to further diversify the Las Vegas economy.

(When I was there they setup a meeting with the founders of Romotive)

Why is coworking so important to the downtown project?

Coworking is a great way to accelerate learning and innovation. It allows technologists and entrepreneurs opportunities for serendipitous interactions, which we call collisions, to interact in a casual way where they can learn from one another, collaborate with one another, and support one another as they grow their businesses. We’ve invested in a coworking space called Work In Progress that also offers its members support in the form of classes, talks, office hours with experts, and mentorship to help them scale.

If you are ever in Las Vegas and have some time to broaden your mind I encourage you to reach out and try to schedule a tour with the Downtown team. This experience beats any show you can see on the Las Vegas strip! I promise you will walk away energized and driven to become more involved in your local community.

3D Printed Body Parts

Imagine a future where, instead of sitting on a transplant list for years, you could just have a new heart or liver in several hours? Or losing a limb in an accident, then simply having a new one printed and attached at the hospital? What if you wanted to keep a young, firm complexion? Bioprinting may make aging a thing of the past. I believe that in the future, possibly even the next decade, you will be able to have a “fresh coat of face” printed right onto your old one.

The implications of 3D bioprinting are mind blowing. It may soon be possible to live very long lives, with failing organs being replaced with new organs printed from your own cells. Currently bioprinting is largely experimental, but in the future your local hospital will be printing and growing body organs and parts.

Bioprinter HoldoutThe droplets produced in a standard ink-jet printer are just about the same size as human cells. Professor Makoto Nakamura is the Japanese scientist who was the first to realize that the technology would work for human cells. By 2008, he had developed a bioprinter capable of printing out biotubing, or blood vessels. He continues to work on bioprinting and his hopes match those of fellow scientists: to have the ability to print human organs, which would be ready immediately for transplant.

Organovo is a company that is also pioneering the bioprinting industry. The company was created at the University of Missouri by Professor Gabor Forgacs. The same year Nakamura was printing blood vessels, the people in the Organovo group also successfully printed blood vessels and cardiac tissue using cells from chickens.

Since then, Organovo has teamed up with Invetech, to create the NovoGen MMX, a commercial bioprinter which combines a dissolvable biopaper, made from gelatin or other hydrogels, with layers of cells to create a mold. The printer lays out layer after layer of little blobs, and then lets nature take charge. The blobs, or bioink spheroids, almost magically blend together to create the organ.

Bioprinting has vast potential to revolutionize healthcare and how we live our lives. There are ethical questions, as there always are when man is able to essentially play God. Just because we can create these things, does it mean we should? What are the ethical implications of having the ability to extend our lives, and will people stop trying to take care of their bodies if they know they can just print a new body parts?

Want to eat that block of cheese? It’s cool… you can just print out a new heart.
Want to drink you life away? No problem… you can just print out a new liver.

I am sure this technology will be abused, but as someone who is seeing the years pass by all too fast I am happy to see how quickly it is progressing. If you could get any organ or body part replaced today what would you do?

Stripe Makes Payment Processing Easy for Engineers

An Online Payment Processor that Developers Love

api-cloudFor the past couple of years, the online payments industry has been experiencing a complete makeover with Square, PayPal, Google and even credit card companies looking to innovate to meet consumer (and developer) demand. San Francisco startup Stripe is proving to be a key player one virtual swipe at a time, disrupting the space with a platform that’s making web developers rejoice.

Since its founding in 2010, Stripe has set itself apart by providing a simple, developer-friendly alternative to accepting payments online for US and Canada businesses (sorry international friends, but have no fear, they plan to expand their reach soon). Citing that web transaction issues are rooted in code, not finance, the startup strives to help businesses create the best payment experience for both websites and mobile apps, eliminating the complexity associated with most online payment services.

stripe

One of Stripe’s biggest selling points is that its APIs allow developers to build their own payment forms, brand the experience and allow sites owners to remain on the site for the checkout experience. This means no more checking out on an outside site, which commonly results in a dropped transaction. Our developers at IZEA have used Stripe for some side projects and fell in love with the simplicity and power of their APIs.

Processing Fees

Really the only drawback to Stripe is that it doesn’t have the lowest processing fees out there – 2.9% plus $0.30 cents per successful charge – which can add up if you are doing large transactions or micropayments. However, this fee is for all charges, no matter the amount, and only successful payments are charged. There are also no setup fees, monthly fees, card storage fees or hidden costs.. not to mention all the headaches and development time you can avoid.

So, in the long run, it could actually be cheaper to transact using Stripe if you are a smaller organization or have other use cases.

Setting up an account is fast and easy, and the company handles everything from security to daily bank account transfers. An all-in-one user-friendly dashboard allows users to review payments, customers, transfers, subscription plans and more. It’s no wonder that thousands of businesses and organizations use Stripe, including Fortune 500 companies, rapidly-growing startups, side projects, nonprofits and everything in between.

Stripe Founders

stripe_foundersStripe is the brainchild of young twenty-something co-founders and brothers Patrick and John Collison, who were tired of dealing with complex transaction platforms. Power to young entrepreneurs! Their company has already raised $40 million from a number of big name investors, including PayPal founders Peter Thiel and Elon Musk as well as Sequoia Capital. Patrick and John have managed to amass an incredibly talented team of developers and designers.

I really think Stripe has staying power, especially if they can get their processing costs down or offer tiered services levels. In my opinion it is the only thing holding them back for those processing higher volumes of credit card transactions. I’m eager to see if it can catch up to Square’s $341 million funding and widespread adoption. Only time will tell.

The Evolution of Patents

Protecting Inventors

In colonial times, courts could give inventors exclusive rights to use inventions for a certain number of years. But modern U.S. patent law really began in the late eighteenth century, when the Industrial Revolution was under way. Lawmakers realized that developing industries depended on new inventions, and no one would be motivated to produce inventions if they weren’t money-makers.

So states began to pass general patent laws. The first state to do this was South Carolina, where the law was called “An Act for the Encouragement of Arts and Sciences.” Other states followed, and the term of the patent then was generally 14 years.

This was a good start, but interstate commerce resulted in inventors having to patent their inventions in multiple states. So Congress passed the first Federal patent law, the Patent Act of 1790. Inventors and businesses were generally dissatisfied with it. The granting of patents was up to the Secretary of State; at the time that was Thomas Jefferson, who liked inventions but soon found himself overwhelmed. In addition, the term of the patent was still only 14 years, and no one thought that was long enough.

So after many experiments, the Patent Act of 1836 was passed. It created the Patent Office, streamlined the application process, and put a staff in charge of evaluating inventions. It also enabled inventors to apply for a 7-year extension of their patent term. By this time a modern patenting system was definitely needed, because industry was growing rapidly. Some history-changing inventions had already been approved, such as Whitney’s cotton gin and J. Ruggles’ traction wheels. In the 19th century, as industry continued to expand, Morse patented the telegraph, Bell patented the telephone, and Thomas Edison would hold 1093 U.S. patents.

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Protection Turns to Abuse

While the concept of issuing patents started out with the best of intentions, the patent system is now being heavily abused by “patent trolls”. These are companies that sue others for using patents that they own but aren’t using actively using themselves – hoping for a settlement. Worse yet, many of the patents issued to trolls are so broad that it allows the trolls to go after hundreds or thousands of potential sources of income through settlement. Have a podcast? This guy is suing podcasters based on the claim that he invented them, even though his business was sending out “magazines on tape”.

podcasttapes2

The White House has called the practice of patent trolling “abusive,” and in 2011 the America Invents Act was passed to provide reviews of whether patents really have been violated. More recently, President Obama has called for legislation requiring companies to disclose patents they own, to discourage them from buying up patents for the purpose of suing. But companies accused of being patent trolls say they’re just protecting the patents that they paid for.

As an entreprenuer I see both sides of the equation. I have recently filed my first patent for an invention I believe is truly unique and very specific in nature to the operating business I am in. I have watched as others have cloned my ideas in the past and done little to protect myself other than create a better business – in retrospect that was a mistake. I have also recently been sued for “infringing” on an incredibly broad patent and count Groupon, Living Social and Yelp as my co-defendants. Needless to say I believe the patent is overreaching and baseless, but defending that claim is already costing me time and money.

My hope is that there is some real reform in patent law. It is costing entrepreneurs and true innovators billions each year and stifling innovation in America. Patents should continue to be issued, but only on very specific inventions and I believe the inventors should be required to actually create and execute on the patents they are granted. Anyone can come up with an idea, the real challenge is making it a reality.

Super Sponsorship

This past weekend “Man of Steel” clocked over $113M in box office receipts ($125M total including Thursday night’s Walmart screenings), making it the biggest June opening ever. That in itself is impressive, but what has really impressed me is the amount of sponsorship dollars the film secured before it hit a single theatre.

Rumors are that Warner Bros. arranged over 100 separate sponsorship and product placement deals, amounting to about $160M. You will see Superman (played by Henry Cavill) surrounded by brands such as Sears, 7-11, Gillette and Chrysler. Reports even suggest that major product placement ally Nokia paid over 45 million dollars so that Superman would carry one of its phones in the film.

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Product Placement in Movies

Over the last several decades, brands and studios have worked closely to insert products into all areas of moviemaking and television. These product placement strategies have ranged from the simple insertion of a product into a single scene in a film (such as someone holding a brand name soda can), to product placement that actually impacts the direction of the plot (think FedEx in “Cast Away”).

Perhaps the most blatant product placement I have ever seen was in “Harold & Kumar Go to White Castle.” The product placement in that film was so overt that the product was inserted into the title. While that is a bit over the top, less intrusive types of product placement have become very popular over the years. Brands see these integrations as a unique way to position their products and connect with an audience to drive both affinity and sales.

For example, when Pierce Bronson took over the reins of the James Bond franchise as the title character, the producers of the series decided to make a drastic change to Bond’s preferred mode of transportation. After spending decades riding around in Aston Martin vehicles, James Bond would hit the road in a BMW Z3. The radical design earned BMW hundreds of millions of dollars in presales alone.

A more recent movie with a ton of product placement is “Iron Man 3”.  Filmmakers not only included millions of dollars worth of product placement for American audiences, but also created an entirely separate edit of the film for Chinese audiences with Chinese branded product placements. Chinese milk drink Gu Li Duo was featured in the Chinese version of the film and other partners created localized promotions for consumers around the world.

ironman3_audi_product_placement

Far from having a character briefly hold or use a particular product in a film, today’s product placement efforts are epic, and have a huge impact on the ability of film production companies to recoup filmmaking costs. I don’t believe that many of the summer blockbusters could be made without the support of brand dollars. It is truly a symbiotic relationship.

Big Deals in Social Media are Next

I find this phenomena fascinating and believe that it parallels what we are seeing with native advertising in the social media space. We will soon live in a world where all of the content streams we consume contain some form of branded content.

 

Domo is The Dashboard for All Data

Business Intelligence Awesomeness

Domo is a cloud-based executive management platform that allows users direct, real-time access to all the business information they care about, all in one place. It is delivered as a user-friendly SaaS (that’s Software as a Service for my non-technical peeps) to help managers transform and better run their business, eliminating any barriers to data access across platforms that typically don’t speak to each other.

domo_screenshot

josh-jamesSince its launch in July 2011, Domo has been on a mission to transform the way executives manage their business, helping them save time and tens of billions of dollars that were previously spent on traditional business intelligence systems. Businesses and investors alike have noticed, in addition to 100 paying enterprise customers, the company has also raised $60 million in Series B financing, bringing the total investment to over $125 million. Domo’s service has also garnered high accolades, including the title of Business Intelligence Group’s “Startup of the Year” in 2012… not too shabby.

We are currently installing Domo at IZEA and the data it provides will soon fill screens around the office. We are using it to visualize and cross-segment data from Salesforce, Quickbooks, JIRA, Web Analytics, Get Satisfaction and our own custom platforms like SocialSpark and SponsoredTweets.

The man behind the mission is founder Josh James, who is, coincidentally, also the founder of the analytics platform Omniture, which he sold to Adobe in 2009. Fun fact: from 2006-2009, Josh was the youngest CEO of a publicly traded company. He also is responsible for founding and coining the name “Silicon Slopes,” a non-profit initiative designed to promote the interests of Utah’s high-tech industry, as Domo is headquartered in Utah.

Big things are happening up in Silicon Slopes, so be sure to keep a lookout for emerging tech startups eager to follow Domo’s lead.

5 Questions with Gary Vaynerchuk

jab_jab_hook_rightDescribed as “The most influential wine critic in the United States,” Gary Vaynerchuk is proof that it only takes a dedicated passion for one thing to launch an empire.

Vaynerchuk was born in what is now Belarus in 1975 and immigrated to the United States with his family when he was only three years old. His father started a small liquor store, and after graduating from Mount Ida College in Masachusets, Vaynerchuk returned to transform the store into The Wine Library. In 2006, he launched what would be key to his success, a daily internet webcast in which he’d discuss and critique wine called Wine Library TV.

The webcast took off, and with its success he went on to create and produce another web series called Obsessed TV, a 30 to 40 minute show that eventually boasted 75 celebrity guests such as Al Roker. He quickly became known as one of the top gurus of marketing in the social media era.

2009 was a monumental year for Vaynerchuk. Buoyed by the success of his web ventures and retail enterprise, he co-launched a social media consulting agency called VaynerMedia and signed a million dollar book deal with HarperStudio.Crush It!, his first book, was released later that same year and focused on how people can monetize their passions on the internet. It claimed the #2 position on the New York Times Advice Bestsellers list.

His second book, The Thank You Economy, was published two years later and again claimed the #2 spot on the New York Times Advice Bestsellers list, behind financial guru Suze Orman.

That same year, in 2011, Vaynerchuk decided to end his webcasts so that he could devote his full attention to VaynerMedia and his writing. VaynerMedia regularly consults with big brand names like Pepsi, Disney, Proctor & Gamble and Johnson & Johnson.

Vaynerchuk has been featured in the New York Times, GQ, Time, The Wall Street Journal and has appeared on talk shows such as Conan O’Brien and Ellen. His third book, Jab, Jab, Jab, Right Hook, will center on “how to sell your story in a noisy world,” and is slated to drop sometime in 2013. Follow Gary on Twitter or checkout his website.

I asked Gary 5 Questions :

1. Why do you get out of bed each day?
To make my family proud and to build my legacy.

2. What is the worst thing an entrepreneur can do?
To think they won, means they aren’t a real entrepreneur after all!

3. If you could do it all over again would you go to college?
Yes, I went to a crappy college. I never went to class but grew as a man by being away from home and enjoyed the vacation before all this damn hustling.

4. What is the greatest invention of all time?
The Internet.

5. If you had to choose between giving up wine or the Internet what would it be?
EASY – wine – the Internet = people and that i cant give up!

The History of LinkedIn

Over the past decade LinkedIn has grown from a simple idea to a company with more than 200 million members worldwide. Designed for professionals, recruiters and job seekers, the site allows members and companies to build profiles and make connections, taking business contacts out of the rolodex and into the 21st century.

I am a huge fan of LinkedIn. I have used the site for recruiting, sales and even raising capital. If we aren’t connected we should be. You can find my profile here: www.linkedin.com/in/tedmurphy

I thought it would be cool to take a look back and see how it all started. A brief history of LinkedIn:

2003: Reid Hoffman and Colleagues Launch the Site

Like so many other internet and technology ventures, LinkedIn began in someone’s home, more specifically, the home of Reid Hoffman. Formerly an employee of SocialNet and PayPal, Hoffman invited a team of colleagues from those companies to begin work on his project. Co-founders of LinkedIn include Allen Blue, Eric Ly, Lee Hower, Konstantin Guericke, Stephen Beitzel, David Eves, Ian McNish, Jean-Luc Vaillant, Yan Pujante and Chris Saccheri.

2004-2006: Growth, Investment and Profitability

After the launch in 2003, LinkedIn grew slowly at first, but by the following year, the site gained the attention of Sequoia Capital who invested more than 3 million dollars in the company. During these years the site introduced new features for its users, such as Address Book, Groups, LinkedIn Jobs, Business Accounts, InMail, Recommendations and People You May Know. The company also began advertising to small business owners in partnership with American Express. By 2006, LinkedIn achieved profitability

2007-2010: New Faces and New Places

After reaching profitability, LinkedIn experienced changes in leadership and a period of expansion. Replacing Reid Hoffman as CEO, Dan Nye took over the reins in 2007. The following year, LinkedIn opened their first international office in London and launched both French and Spanish language versions of the site. The company would again see a change in leadership when Dan Nye departed from the company and Jeff Weiner became the new CEO in 2009. New features during this time include LinkedIn Answers and LinkedIn Recruiter.

2011: Initial Public Offering

On May 19, 2011, LinkedIn went public under the stock symbol LNKD, beginning at $45 per share. The company also opened the doors to new offices in Paris, Bangalore, Melbourne, Milan, Munich, Sao Paolo, Stockholm, Tokyo and Singapore, and added even more foreign language versions of the site. That same year, the Apply with LinkedIn feature was introduced, allowing job seekers to apply directly to companies through the site.

2012: New Visual Architecture

After the IPO, the LinkedIn website underwent a complete visual redesign, streamlining everything from the homepage to profile and company pages. The company also continued to add new language versions, bringing the total to 19 that year

2013: 10th Anniversary

As the company turns 10, it boasts an impressive 225 million members and counting, with new memberships numbers estimated at approximately 2 new members every second. Countries with strongest membership numbers include the US, India, UK, Brazil, Canada, Australia and the UAE. There are 23 products and services now available on the site, such as InMaps, Resume Builder, Sales Navigator and Talent Connect.

What to Expect at WWDC

Next week, thousands of developers will step away from the computer and converge on the mecca for Apple developers everywhere: Apple’s Worldwide Developers Conference at the Moscone Center in San Francisco. While everyone is whipping out their crystal balls, trying to forecast what Apple will reveal at the conference, let’s begin by looking back at WWDC’s history. The first conference was held in 1983, though it wasn’t anything like it is today–it was a small gathering held in Monterey, Calif.

Highlights from the History of WWDC:

  • 1997: Steve Jobs, in his keynote, explains his vision for cloud computing (14 years before iCloud would be launched)

  • 2003: The Power Mac G5 is announced, and Jobs gives attendees an advanced screening of “Finding Nemo.”

  • 2005: Apple announces it will start using Intel microprocessors in its Macs.

  • 2006: The very first Mac Pro is unveiled, boasting two dual core Intel Xeon processors, 1 GB of ram, and a 250 GB hard drive.

  • 2007: Jobs makes the official announcement of the release date of the first iPhone.

  • 2008: The App Store is introduced.

  • 2011: At his last WWDC, Jobs unveils Mac OS X Lion, iOS5, and iCloud.

WWDC 2013 tickets came with a $1,599 price tag and sold out in less than two minutes. I wish I would have moved faster as bought a ticket this year. The geekosphere has been abuzz with rumors of what to expect at this year’s WWDC. The main takeaway is this conference, not surprisingly, will be heavy on the software, light on the hardware–this is a conference for developers, after all. Don’t expect a new iPhone or iPad–Apple hasn’t even unveiled a new iPhone at a WWDC since 2010, and it’s unlikely to change this year.

What to expect at WWDC 2013, in order of most likely to least likely:

  1. iOS 7: A report by 9to5Mac says we should anticipate a UI refresh, more gestures, more sharing tools, and more Yahoo’s content and services.

  2. OS X updates: Also from the 9to5Mac report, there might be updates to OS X that include Siri and Apple Maps integration, improved full screen apps, and new multitasking features.

  3. MacBook updates: There’s talk of new Macs being unveiled, potentially an updated Retina MacBook Pro with Intel’s latest processor called “Haswell”

  4. iRadio: Just in time for WWDC, Apple has finally reached a deal with all three music record labels for its free Internet radio service. This makes it likely that Apple will unveil the service at the conference.

Wildcard

  1. iWatch? Apple CEO Tim Cook hinted at a game-changing wearable device at a conference last month, leading to rumors about a much-anticipated “iWatch.” Though it’s unlikely to be unveiled at this WWDC, some think Apple may at least make an official announcement about it.

In the days leading up to this huge technology conference, everyone likes to think they’ve got the inside scoop on the notoriously secretive Apple. There’s been so much steadfast opinion on exactly what to expect, developers may actually be hoping for a surprise.

Some notable stats about Apple:

  • 275,000 registered iOS developers in the U.S.

  • Nearly 6000 iOS developer jobs available now on job search aggregator Indeed.com

  • $9 billion paid to Apple developers from App Store sales

  • More than 50 billion apps downloaded from the App Store

Disclosure : I own Apple stock.

10 Ways to Spark Creativity

Creativity is a mindset, and a way of thinking. It’s not a task. One way to think of creativity is the bringing together of previously unrelated concepts or ideas to create something new. Naturally, like anything else, some people are better at doing this than others. The good news is that there are some things anyone can do to better create an environment that sparks and encourages this mindset. What follows is a list of ten things to try if you find yourself in a creative slump.

Be Quiet. Turn off all distractions. Sometimes total silence can get us in touch with the voice in our head. Listen to it. So many ideas come to people in the shower because there is nothing else to do but think. My sanctuary is a nice long run.

Try Something New. How can you expect to bring together unrelated concepts and ideas if you’re never exposed to any new ones? This is why I love to travel, why I love to tell a waiter to “bring me whatever you want”, and why I am constantly pursing new creative projects. Some experiences I love, some experiences I hate, but all experiences bring me new ideas.

Pick From a Hat. There are authors out there who have admitted to coming up with story ideas by throwing a bunch of words and phrases into a hat, picking out two or three strips of paper, and coming up with a way for them to relate. Even if the idea ends up being stupid, it might lead to another fresh idea. You may want to try Team Storyteller.

Question Everything. Sherlock Holmes is a genius not because of his intelligence but for his ability to notice everyday “elementary” things that others take for granted. The process of discovering an answer, even crazy ones, can lead to profound insights that can give rise to other ideas or methods of doing things.

Soften Your Focus. There’s a video that floats around the internet every so often in which you’re asked to count how many times a basketball is passed between teammates at practice. Meanwhile, a gorilla walks through the scene. Most people miss it, because they’re concentrating on just one thing. Always watch for the gorilla others miss.

Carry a Notebook… Better Yet Get Evernote. Rely less on your memory. Writing down ideas as they come to you, no matter how trivial, gives you material to work with later and frees up your memory for other things.

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Free-write. Sit down and just do something. A lot of time is wasting sitting around waiting for inspiration. Doodle. Once you give yourself permission to do, you can start planting the seeds that can be revised later and grow into something great.

Keep a Dream Journal. Again, another great use of Evernote. Dreams are our subconscious mind literally sorting through ideas and concepts without the interference of our own internal dialog. Writing them down will help you remember more of them, and start giving you insights into how your own thought processes work. Even though most of my dreams are cray cray… every once and awhile there is a gem hidden in there.

Talk to Yourself. Tara (my wife) often catches me talking to myself. While she thinks I have an imaginary friend, it is actually me sorting through my ideas. Talking to yourself allows you to put yourself in the position of someone else. You can play Devil’s advocate to your own ideas. This forces you to come up with explanations and justifications, and to see a problem from another perspective.

Give Yourself Permission to Fail. As a guy who has failed many, many times I can tell you that nothing is perfect the first time. If you have an idea that you know needs more work to be perfect, don’t wait for that to happen on its own. Get your idea out there. You can go back and revisit it whenever you want.