People like to think good ideas are some how formed by immaculate conception. Have you ever said to yourself “I wish I would have thought of that”? There is a reason why you didn’t. Most good ideas don’t just pop into someones head out of nowhere. Good ideas are part of an active and iterative process that can take days, months or years to get right. The big idea you envy wasn’t the first idea its creator had.

Whether you are an inventor, an entrepreneur or a photographer it all comes down to numbers. How many prototypes have you created? How many ways have you looked at tweaking your business? How many pictures have you taken? Rarely do we get it right the first time. Those that think they have nailed it early on are often just settling. Voltaire said, “Good is the enemy of great.”
Q: How would you make a flying car?
Add wings to the car? How about a couple of jets? Yeah. I thought about those too. The big ideas aren’t the first ideas. Those are the ideas everyone can think of. Those are the average, practical ideas.
If you want to have more homerun ideas you have got to swing the creativity bat more often. Don’t be afraid to think beyond the obvious, let your imagination run free. Sure, you will generate a ton of bad ideas, but you also have a better chance of having a truly big idea.
Let’s try that exercise again, but this time force yourself to write down 15 ideas in the comments of this post. I bet you get beyond wings and jets.
Q: How would you make a flying car?