I am throwing a party at my house at the end of the month (woot woot). May is going to bring some bring news for IZEA and it is time to celebrate! I started putting together my pre-party check list and came to the topic of beer. At my last few parties the beer has gotten kind of warm, the keg lines were long and there was too much foam. I went online and did a search for “keg coolers” to keep the beer cold for my guests. I clicked on the first link and landed on a site called Keg Works.
WHAHAHAH?!?! This is an entire site dedicated to serving beer at home and parties. It’s not your ordinary e-commerce site, it is filled with tutorial videos, tips, detailed product descriptions and comparisons. These guys know how to serve beer. I spent a good 30 minutes engrossed in the site before I made the leap and bought a jockey box kit. I had no intention of making that big of a purchase when I started searching, but the content on the site compelled me to do so.
Problem : Warm beer, long lines and too much head.
Solution : Jockey Box
My guests : Happy
Own Your Niche
How did they sell me? Every product listed on the site is beer related, which is one of the reasons that they ranked #1 when I did a search. When I landed on the site they had what I thought I needed (a keg cooler), but other (more expensive) items that offered a better solution. I was able to do research, find easy instructions and feel comfortable purchasing a product that I hadn’t planned on buying.
Massive e-commerce stores like Amazon are great if you know what you want to buy, but they tend to fall short when you are looking for a more specialized product. If you are a web entrepreneur that represents a huge opportunity. Chances are you won’t be able to compete with Amazon on selection, but you can compete with them by focusing on a niche and serving that niche better than they can.
I had no complaints about the beer in ( I think it was ) last July …. but your’e right thats pretty sweet McGuyver shiz.
A word to the wise, Ted has mad flip cup skills. I still hear the haunting chants of his “Ole Ole Ole Ole” victory song.