Category

business

My Social Media Costume

A few weeks ago I was packing for my trip to SXSW. As I gathered my clothes Tara asked me if I was going to bring my “social media costume”. I laughed…she had totallySocial Media Costumecaught on to me. Over the past few months I have been making a point of wearing the exact same outfit to any event where I would be seeing a lot of social media types.

My hat, Twitter shirt and crazy red running shoes have all become part of my personal brand. I wear this outfit to events because it enables people to easily recognize and remember me. It also creates a consist image when people take photos of me and post them on the interwebs.

I have a red and blue version of the “costume”, allowing me to switch things up if the event is multiple days. The red version is my primary pick because it matches the colors of this blog.

If you want to build a personal brand you need to constantly reinforce it, whatever it is. Are you the guy who always dresses in black? Hawaiian shirts? Has crazy hair? Wears sunglasses inside? Define your visual image and make a conscious effort to embrace it, particularly at social events.

I’m Going to Costa Rica

I am very excited to be spending my Easter vacation in Costa Rica this year. Randy has been raving about Costa Rica ever since I met him. He loves it so much he plans to build his dream home there on day. Tara and I will be leaving on Thursday and returning on Monday. I am bringing all of my gear and will do a full video of my experience when I return. I will be off the grid for a bit, I hope I don’t go into some type of Twitter withdrawal.

Cascade in Costa Rica
Attribution-NonCommercial-ShareAlike License by thombo2

Top 10 things I want to do while I am in Costa Rica:

  1. Go an entire day without using the Internet
  2. Get a massage
  3. See a volcano erupt
  4. Take a dip in a hot spring
  5. See a monkey in the wild
  6. Go Parasailing
  7. Eat a local dish
  8. Scream my head off on a zip line
  9. Travers a hanging bridge
  10. Go white water rafting

I know that is a lot for 5 days, but I am going to do my best to pack it all in there.

Hertz.com is a Waste

The past two days haven’t been so good for me on the customer service front. Yesterday my flight to New York was canceled after waiting in the airport for 3 hours. Today I am really frustrated after trying to reserve a rental car for my vacation this week.

My Hertz.com Rental Car Experience

While I am a member of the Hertz #1 club I rarely rent cars through them. I decided to give Hertz a try because Randy recommended that I book my car through an american rental company for my trip to Costa Rica. While I normally use Orbitz for all my travel I decided it might be easier to book on Hertz.com since this was an international reservation. I went online with my Hertz ID, selected my destination and vehicle, and landed on this page.

Hertz Booking

Apparently “online booking” isn’t really online. I have to call a phone number to complete my reservation. I dialed the number and was greeted by an automated system.

System : Are you a Hertz #1 Club Member?
Me : Yes
System : What is your number?
Me : 527XXXXX
System : What is your last name?
Me : Murphy
System : I’m sorry, I can’t find that. Your member number is “2”. Is that correct?
Me : No
System : I’ll transfer you to an agent.
Me : It wasn’t like this on the Jetsons.

Rosie JetsonsFive minutes goes by, then I get someone on the phone. She asks me for the exact same information I just entered in the Hertz.com site. She then proceeds to tell me that my rental will be over $400. I explain that there must be a mistake. Perhaps she has selected a nicer vehicle for me. She begins to read me a list of American vehicles to choose from and I reply that none of those vehicles were presented to me when I made the online booking. I want to roll in a Hyundai Tuscon (or similiar) for $58.00/day.

vehicle choices

We go back and forth for 10 minutes or so. I ask her if I can send a screen shot and she tells me that she can’t recieve it. She asks me if I have a discount code. I tell her I have an AMEX platinum card. She tell me the AMEX card will save me 12%.

After a little more time she finally tells me the best she can do is around $360. I tell her that isn’t going to work. She informs me that she has to transfer me to the web operations people.

I now go through the process of sharing my destination and dates a 3rd time. The web operations person tells me she need to walk through the website with me. At this point I decide to bring up Orbitz and see what they have to offer. To my surprise the prices are even cheaper than what I was originally offered on Hertz.com with my #1 Club discount.

picture-8

Finally The Web Ops person tells me the price I have is wrong and it will be around $320.00. I laugh. Hard.

Web Ops : Why are you laughing?
Me : Because I tried to book this online for one price and now I call and you give me a completely different price. It is a joke. It is bait and switch.
Web Ops : This is the price.
Me : I am on Orbitz right now and the prices are cheaper than your original quote with my #1 discount. What is the point?
Web Ops : (hung up on me)!?!?

I should have just stayed with Orbitz to begin with. I spent 30 minutes of my day with Hertz and all I got was this stupid blog post.

I’m Staying in the Stock Market

So many people I talk to are freaking out right now looking at their 401k statements and associated stock or mutual fund portfolios. If you are very close to retirement I can understand why, chances are you won’t be able to regain your losses before you have to start pulling money out. However, most of the people I talk to are nowhere near retirement. They are in their 20’s and 30’s and can’t even touch their 401ks without penalty for several decades. Still, the losses on paper are large enough to make people question their entire investment strategy and pull all of their money out of stocks to invest in bonds or other low yield options.

Investment is long term

I didn’t start investing in my 401k at age 19 because I planned on making a killing by age 20. I invested because I believed the market would grow over time and the value of my investments would grow along with it. I take the same long term approach with my companies and real estate. I’m not in it to flip it. I am in it to create a long term asset.

I don’t “play the stock market”. I don’t day trade. This isn’t Vegas… that is how you lose your ass(ets).

With any market there is going to be fluctuation and sometimes that fluctuation gets out of control either positively or negatively. I remember when my house was supposedly worth 2.5x what I bought it for after just 3 years of ownership. I didn’t complain about market fluctuation then. I also didn’t take out a huge loan against a value that I didn’t think was real, something many people did and are paying for now that prices have come down dramatically.

Big lesson here : Don’t borrow on unrealized gains. The money isn’t real unless it is in your bank account.

I have at least 33 years before I plan on dipping into my 401k. I may not like to look at my statement but I am by no means freaked out. In fact quite the opposite, I see opportunity.

I know that other people are freaked out. I know that other people are thinking short term. I know that this is creating some great long term stock buys on solid companies that will come out of the recession leaner and stronger than before. GE stock at $10? That is a solid company that has a long history of paying dividends. It will be back.

General Electric

Part of my portfolio was invested in stocks when the Dow was at 5,000 in 1996, 13,850 in 2008 and 6,400 this month. I am going to continue to buy more stock (in a diversified manner) for the next 28 years or so. As I get closer to retirement (my exit) I will probably start moving my money into less volatile short term investment vehicles… but until then I am keeping cool and riding out this downturn without concern.

Please note that this is my personal opinion. I am not a financial advisor.

Carolina Adventure World

A few weeks ago my brothers and I took a trip to Carolina Adventure World in South Carolina. I took nearly 40GB of photos and videos during our trip, so it took me awhile to distill it all down into a video other people might actually enjoy watching. If you ever get a chance to visit Carolina Adventure World I highly recommend it. It the perfect place for a man weekend (no offence ladies), my brothers and I will be returning in the fall.


Carolina Adventure World from Ted Murphy on Vimeo.

Helmet Cam

Review of the Tachyon XC Helmet Cam

Last weekend I went on a camping trip with my brothers to Carolina Adventure World, a place that is nothing short of heaven on earth for those that enjoy dirt bikes and ATVS. Prior to the trip I decided I wanted to document it all on video, so I set out to purchase a helmet cam that could withstand the abuse of water, mud and violent movement of the ATV. After extensive research I found the Tachyon XC, a shock-proof video camera designed specifically for mounting on helmets, handle bars and anything else you can think of. I purchased two of the $149 helmet cams and brought them with me on my trip.

Helmet CamMounting the Tachyon XC on my helmet was a piece of cake. You simply slide the camera on to any set of goggles and you are good to go. Mounting the second camera to my ATV proved to be a little more difficult. The Tachyon is designed to take a beating so they have minimized the moving pieces. None of the three supplied brackets allow for vertical adjustment, so I had to use a little Murphy ingenuity to make sure it was properly pointed at my face. It was nothing some zip ties and gaffing tape couldn’t handle.

Camping Weekend

Operation of the camera is very straight forward. There are only three buttons on the unit, but it is still easy to configure the camera to do what you want it to. Once you get it setup it is simply a matter of turning it off and on and starting or stopping recording. The buttons are really, really stiff and difficult to push, but with good reason. You don’t want the camera to start or stop because of the shock it is receiving.

One Tough Video Camera

I beat the crap out of both of these cameras. I completely covered them in thick, gritty mud. I submerged them. I bounced them around for 12 hours on an ATV and they took it all beautifully. I don’t think a standard video camera in a waterproof case would have made it out alive. I managed to capture all the video I needed with a single set of AA lithium batteries and a 16GB SDHC Card in each unit (the cameras require 4GB of storage per 1 HR of footage).

Camping Weekend

While I was extremely impressed with the quality construction and all the accessories provided for $149 I was a little disappointed with the picture quality. I have been using my Canon PowerShot SD1100 IS to shoot all my video and I love it. In contrast the video produced by the Tachyon XC seems to have less detail and is often over saturated. To be fair my Canon was more expensive, came with no mounting accessories and could never in a million years take the beating my Tachyon XC helmet cam did.

Helmet Camera Photo Comparison

Still frame taken from the video of each camera

The good folks at Tachyon emailed me not once, but three times to make sure I was happy with my order. The customer service is outstanding and they are very eager to help.

Overall I would give this product 4 out of 5 tongues. It is an incredible value for $149 and the company stands by their product. I look forward to a future version of the Tachyon with higher quality video (or perhaps an HD option).

You may be thinking where is the video?!?! Well… you will just have to wait until I am done editing the whole camping trip together.

Business is Like Marriage

How many people do you know that have started a company? Of those people, how many have had that company for more than 5 years? Of those people, how many are doing a minimum of $1 million in revenue a year? My guess is very few.

I meet people all the time that have “just started a business”. While I share a smile and congratulate them on their new entrepreneurial journey, I am generally unimpressed by this simple statement. Anyone can start a company. I started one when I was 17 and had absolutely no clue what I was doing. I had no long term plan, was not committed and it was ultimately dissolved. That was not a success. There was no exit and nothing remains. I made some money but I did not build a business…there is a big difference.

Too often, people start a business for the wrong reason. They believe that becoming a business owner will allow them to make their own hours, pay themselves whatever they want and have more overall freedom. Wrong, wrong, wrong.

Any successful entrepreneur will tell you that you aren’t the boss, the business is the boss. The business dictates everything you do; from when and where you vacation to how well you sleep at night. The best entrepreneurs mitigate risk and gain some level of control, but running a company is nothing short of managing chaos. BAM! Your competitor stole your top client. BAM! Your best employee gets cancer. BAM! The economy goes to hell! Guess who is in charge? You….DOH!

While there are no doubt benefits, the reality is being a business owner (or CEO) is like marrying a company, the only difference is the divorce rate is much higher. The same things that break up marriages often break up companies; money, dependents (employees), chores (work), passion and points of contention.

The bottom line is, running a company requires perseverance. If you want to be a successful entrepreneur you need to be in it for the long haul. Getting married is easy (been there), its staying married that is hard. While most founders don’t stay married to their companies forever, the goal is to stick with it long enough to have a solid exit. Too often things fall apart long before then.

This year, MindComet will celebrate its ten year anniversary and IZEA will celebrate its three year anniversary. Both companies have been through their fair share of ups and downs and have challenged my level of commitment. Some days I feel like I am kicked in the head, but I get up, shake it off, and figure out how to move forward. It’s what I do… I love it even when it sucks.

My message to would-be entrepreneurs is not one of gloom, in fact quite the opposite. My companies and the people I work with have brought me tremendous joy…but only because I stuck with it. If I would have given up at the low point I would have never have seen the next high point. Today’s challenges are but a blip on the radar of my long term vision.

My advice is simple.
Don’t get into business to try and make a quick buck. Chances are you won’t.
Follow your passion. You can’t commit to a company you don’t love.
Embrace change. It is the only constant.
Be persistent. Success won’t happen overnight.
Work your ass off.

An Open Letter To Matt Cutts

Matt,
First I want to point out that we have a strict no-follow policy for all links we provide through SocialSpark.

http://socialspark.com/code_of_ethics

If there were any no-follow violations on the Kmart campaign I can assure you they were unintentional. These six posts were done manually outside of SocialSpark but adhered to the same code of ethics. The only reason any of those posts may have had PR passing links is the blogger added them on their own accord without any instruction whatsoever. The only link provided to the bloggers was a DART link that does not pass PR. This clearly was not about SEO, if it was we would have told the bloggers where to link to and what anchor tag to use.

In retrospect we should have forced every single link to be no-follow, regardless of destination and we will do that in the future. We will do this not because I believe in the concept of no-follow, we will do this because bloggers fear Google.

I still believe the concept of no-follow is absolutely ridiculous. There is NO WAY Google can possibly determine paid links from unpaid links, even if you could where does it stop? I work for IZEA, they pay my salary. I link back to them solely because they are my employer. Should that be no-followed? What about parent companies linking to subsidiaries and brands? Vendors linking to clients? Bloggers who get “review units”, free trips, tickets, etc.

If you are going to try to enforce rules tied to “paid links” you need to look at the very fabric of all inks and the commercial relationship between sites….and guess what? You can’t.

Not only is no-follow a lost cause, it is also enforced sporadically and unevenly. When I mentioned TechCrunch using PR passing links to you (on several occasions) you reached out them personally, you didn’t penalize them. In your recent post you point out an article on RWW, a PR 8 site. Guess what? RWW passes PR on sponsored posts!!

the-services-that-power-readwriteweb-readwriteweb

What’s the solution? Should Google go slap RWW? NO. It’s a great site that simply linked off to some content that they felt was relevant, which is EXACTLY what the Kmart bloggers you called out in your post were doing. If you are going to slap the bloggers that participated with Kmart I expect to see the same applied to RRW- Publicly.

Don’t do it. It’s wrong. None of these sites should be penalized. These are all good bloggers trying to follow Googles rules.

Fix Your Algorithm & Take Responsibility

Here’s an idea. Instead of trying to enforce rules on bloggers and other publishers why don’t you fix your algorithm? Don’t blame the publishers. Don’t make publishers do things differently because your search engine needs help. Buck up and take responsibility, it is the ONLY way Google can win.

While IZEA has agreed to use no-follow it will never be used by the masses and you shouldn’t expect it to be.

ZipIt XSP iPod & iPhone Case

The $.10 iPod / iPhone Case and Headband

zipit xsp ipod case

Are you tired of buying $30.00 iPhone cases and arm bands? I have discovered an innovative new product called the ZipIt XSP iPod Case. Save your cash, protect your iPhone or iPod and be the envy of your friends and family. The ZipIt XSP Case features:

  • Stylish looks
  • Compatible with all generations of the iPod and iPhone
  • Works with other music players including Zune
  • Waterproof technology makes it great for workouts
  • Supports Nike+ adapter
  • Protects your screen from scratches
  • Ability to use all buttons while in case
  • Optional armband, thighband and headband included

This product is available exclusively at yourmommashouse.com and is the least expensive iPod case on the market. If you get one please share your photo, I will be sure to post it and link back to you.

zipit xsp iphone case

Take a Screenshot with Your iPhone

This past week I posted a screenshot from my iPhone to my twitpic account. I immediately had people ask me how I did it, obviously tech nerds don’t read manuals (just like me). I didn’t know it was possible to take iPhone screenshots until my younger sister, an Apple employee, showed me how to do it a few months ago.

To take a screenshot with an iPhone simply press the sleep and home buttons at the same time. The screen with briefly flash and a screenshot will be saved to your iPhone’s camera roll as a PNG. You can get the screen shot off your phone just like any other photo. You will need an iPhone running firmware 2.0 or greater in order to use this feature.

Take an iPhone Screen Shot

Take an iPhone Screen Shot