All Posts By

Ted Murphy

The Ultimate Job Application

This morning I came across a fake video for the Apple tablet (posted below). It is incredibly well done, the person who put it together has real talent. While the goal of this video appears to be web traffic, I believe it also represents the ultimate job application. If I was a designer looking to land a position at Apple this is exactly what I would do. What better way to demonstrate your value to a company than broadcasting your vision of their future?

You can do the same in your job search.

With the unemployment rate in double digits competition is fierce right now, but you can stand out. Don’t just submit a resume, get creative and blow your perspective employer away. Create a presentation, make a video or write a white paper on the future of the industry and figure out how to get it in front of the decision maker. Even if your vision is slightly off base it illustrates your passion, commitment and understanding of the company.

BTW, we are hiring right now.

Are you In Control?

I am delighted to announce that I will be keynoting In Control Orlando this February. In Control is a web design workshop conference presented by AIGA Orlando. Speakers include internationally recognized educators and industry leaders such as Jared Spool, Stephanie Sullivan, Christopher Schmitt, Derek Featherstone and Ethan Marcotte. You will learn to harness creative inspiration, unlock your potential, amplify innovation, and broaden your reach.

Workshops

speaker-badgeIf you are a web developer or designer here is your chance to learn from and share with the best. The interactive workshops include:

  • Kelly Goto – Day 1 Keynote Address
  • Christopher Schmitt – HTML5 Workshop
  • Stephanie Sullican – CSS Workshop
  • David McFarland – jQuery Workshop
  • Ethan Marcotte – Adv. XHTML+CSS Workshop
  • Ted Murphy – Day 2 Keynote Address
  • Derek Featherstone – Accessibility
  • Greg Rewis – Web Workflow Workshop
  • Shari Thurow – Findability & SEO Workshop
  • User Research Workshop – Jared Spool

I love that the AIGA is bringing quality programming like this to Orlando. I plan on sending a posse from the IZEA team over participate.

In Control Orlando Discount Code

Want to save $50 on admission? Register here and use code “INCTEDM”. Reserve your spot now! Attendance is limited to 100, creating more opportunities to interact with speakers and other attendees.

SPECIAL BONUS : I will be wearing pants.

Paging Dr. Hypocrite

Earlier today Pete Cashmore from Mashable did a post called “Twitter Ads are Evil”. The root of Pete’s argument is that paid endorsements destroy trust. While I personally like Pete I have to say he is completely off base on this one. Paid endorsements are a multi-billion dollar industry that includes the worlds biggest brands and celebrities. Matching the right brand with the right individual can create huge value for both parties and actually increase the trust amongst consumers and fans.

You trust Michael Jordan. You trust Gatorade. You trust Michael Jordan drinking Gatorade. You want to “Be Like Mike” and drink Gatorade. You know that money is changing hands but it doesn’t matter because the message is right and the product matches the endorser. Paid endorsements work in both mainstream media and traditional media. Don’t believe me? Ask Cali Lewis and Drobo or Robert Scoble and RackSpace.

Mashable Does Sponsored Tweets and Posts

We can argue about trust until the cows come home but that is not my real issue with this post. My issue is that all the arguments are completely hypocritical. Mashable has attacked twitter ads and other forms of sponsored conversations for the past few years….but guess what? Mashable runs sponsored tweets and posts. The only difference is that Mashable’s sponsored tweets drive traffic back to a sponsored post on Mashable.com. It’s not just an ad. It’s an ad that leads to another ad.

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How about this out of place post on “The Social Media Guide” about black friday deals at Best Buy that just so happens to contain a giant Best Buy display ad?

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Why is it OK for Mashable to make money from sponsored conversations while it is “evil” for other people to do it?

Calling entrepreneurial newbs

Yesterday I did a post that featured eight entrepreneurs who answered the question what is the biggest business mistake you have ever made? Today I am sharing the second part of the series, with a follow up question for the same group of leaders.

In addition to the knowledge below I would like to share an inspirational video with you all. The video below was compiled by Dan Rua, the first VC to get on board with the IZEA vision and current chairman of our board of directors. Dan made this video for me when I was raising my first round of funding and I still go back to look at it every once and awhile. The video is set to Riskmaster, a song written by legendary VC Tim Draper of DFJ (also an IZEA investor).

I watched that video right before I went into my first meeting with Tim. You can see my reaction after the meeting below. A couple of weeks after that meeting I had $3 Million in the bank.

I guess my advice to first time entrepreneurs would be dream big and never give up. The bigger your idea the more resistance you will find…don’t let the naysayers bring you down.

Q: What advice would you give to a first time entrepreneur?

Tim Draper

Partner at DFJ

“For the first time entrepreneur, my advice is to believe in your convictions. Your board is for advice and counsel, not for scaring you into something safe. “Safe” decisions are death to an entrepreneur.”

Gary Vaynerchuk

CEO of Vaynermedia and Author of Crush It

“Don’t build a business around something just because it’s “hot”.  Building a great business is hard work.  I mean, work until your eyeballs bleed hard work.  If you’re not truly passionate about something and don’t absolutely love what you’re doing you’re not going to have the drive to make your business great.  Figure out what you’re passionate and build a business around it. ”

Chris Brogan

President of New Marketing Labs and Author of Trust Agents

“My advice to entrepreneurs is to always think with a shape to your business model. Can you draw the audience-content-sponsor triangle? Can you push the attention funnel into sales? Don’t just have good ideas. Have good ideas that yield value.  ”

Tony Hsieh

CEO of Zappos.com

“Figure out what you would be so passionate about doing that you’d be happy doing it for 10 years even if you never even made a dime. That’s what you should be doing.”

Andy Beal

Founder at Trackur.com and author of Radically Transparent

“Don’t be afraid to make mistakes! 🙂 Seriously, if you never stretch yourself, you’ll never grow. And a big part of that is making mistakes, so you can learn from them and adapt. Don’t be reckless, but do take calculated risks.

Gal Trifon

CEO of Eyeblaster

“This may be a cliché but my advice would be to realize as soon as possible that in every area there will always be challenges and the trick is to turn them into opportunities. ”

Micah Baldwin

CEO of TakeComics

“Remember that you are not a bookkeeper, you are an entrepreneur. Hire a bookkeeper as soon as possible. Best advice I ever got.

Marcelle Turner

CEO of MindComet

“The advice I would give to a first time entrepreneur is simple: have a plan. Inspiration can happen over night, but you’ve got to have milestones, goals and measurements in place to be able to critically judge your own success, especially in the early stages.  Avoid allowing your judgment to be clouded by emotion and your personal passion by surround yourself with trusted advisers who believe in your ability to create success and will actively contribute advice and constructive criticism.

How about you? Do you have some knowledge to share with other entrepreneurs? Please drop some knowledge in the comments.

Your Biggest Mistake

Last week I had the opportunity to attend the DFJ CEO Summit in Half Moon Bay, California. It was a wonderful event featuring over 150 CEOs from every type of company you can imagine. I was privileged to share war stories with CEOs in all stages of funding, from those who just closed their first round to those who had billion dollar exits.

The experience inspired me to reach out to some other CEOs to capture their thoughts and share them with my readers. I asked a small set of entrepreneurs to answer two questions:

1. What is the biggest business mistake you have ever made?
2. What advice would you give to a first time entrepreneur?

I am going to provide the answers to the first question today, and the answers to the other later in the week. I know many of you are entrepreneurs or have entrepreneurial aspirations. Hopefully this guidance will help you along your way.

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Q: What is the biggest business mistake you have ever made?

Tim Draper

Partner at DFJ

“The mistakes I have made have been for what I have not done, not what I have done. We have passed on or not offered high enough valuations for some great companies.”

Gary Vaynerchuk

CEO of Vaynermedia and Author of Crush It

“I don’t really look at mistakes the way a lot of people do because I don’t care as much about the money as other people do.  The process is what really excites me, so even if I do something and it doesn’t end up being financially successful, the learning experience and the fun I had always make it worth it.

Because of that, the only things I would really consider mistakes are opportunities I didn’t take.  I’m known a lot for Twitter and I saw in early ’06 how much of a game-changer it was going to be, but I never invested in it.  That’s looking like a mistake now.  Even that mistake, though, was a process that I learned from.  Now I’m investing in internet start-ups that I really believe in, so it’s possible that not investing in Twitter opened up greater opportunities in the end.”

Chris Brogan

President of New Marketing Labs and Author of Trust Agents

“My biggest mistake was (and still is) saying yes too much. I accept too much. I take on too many things. I get worried that I’m going to miss out on something. ”

Tony Hsieh

CEO of Zappos.com

“Hiring too quickly and firing too slowly.”

Andy Beal

Founder at Trackur.com and author of Radically Transparent

“Forming a business partnership and moving forward on someone’s word–and not a written contract. I learned, the hard way, that however nice or sincere someone appears, you should always cross every “t” and dot every “i.” People change, business circumstances change, and people’s memories can get fuzzy, but a written contract never lies. Even if it feels awkward to put things in writing, always do it!

Gal Trifon

CEO of Eyeblaster

“My more significant mistakes are related to hesitations in making changes in malfunctioning areas. I was never sorry for actually making changes, just for waiting too long to do so.”

Micah Baldwin

CEO of TakeComics

“The biggest business mistake was believing that I could do it all. When starting a business, there are usually one or two people, and everyone wears every hat. Yet, as the company grows, it becomes too difficult to do it all. For me, I was uncomfortable with allowing anyone but me manage the books (after all it was my money!) and pay the bills. So what happened? Bills went unpaid, taxes were done wrong, and overall it was a big mess. The best entrepreneurs believe they can do anything, but understand that the best course of action is to not do it all. Trust others, and your business will grow faster and bigger.

Marcelle Turner

CEO of MindComet

“The biggest mistake I’ve ever made as a business manager or entrepreneur is allowing myself to become too far detached from the day-to-day operational aspects of the business. Having trusted management partners is critical, but having to rely solely on their interpretation of data or situations (especially in siloed departments) can be detrimental to both you and your valued team. Having a firm understanding of daily activities (bank balances, staff sentiment, sales pipelines, etc.) takes nominal effort once you get used to it, and will allow you to collaborate with your team across multiple disciplines to make more informed, holistic decisions.

How about you? Do you have some knowledge to share with other entrepreneurs? Please drop some knowledge in the comments.

OSX Twitter Screen Saver

Have you been looking for a well designed, full featured, Twitter screen saver for Mac OSX? So have I! The good news is I have been able to find a few screen savers for the Mac (some listed below). The bad news is that none of them are what I am personally looking for.

What I want in an OSX Twitter Screen Saver :

  • Elegant design
  • Utilization of Quartz, maybe with a little 3D action
  • Ability to customize the source of the tweets (people, keywords, lists)
  • Ability to customize the fonts and colors used
  • Display of avatars next to the name of the person
  • Integration of geo data if available
  • Integration of photos (show me a preview of the link)

I was able to find some decent screen savers for Windows. Flitter looks close to what I was thinking I would find when I first started looking. Damn you Windows. Damn you.

Twitter Screen Savers for Mac

Twistori (3/5 Tongues)

This is the most interesting of the bunch. Twistori is a Twitter screen saver (and website) that displays tweets based on emotional keywords (love, hate, think, believe, feel, wish). It’s funny to see how people express themselves, you can certainly get sucked into this experience.

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Twistori is available for both Leopard and Snow Leopard . I am bummed that this screen saver has zero customization options. I wish I could add my own emotions or get rid of certain words like hate. I have no desire to have the word hate repeating on my screen all day… it’s just bad karma.

TweetSvr (2/5 Tongues)

screen-shot-2009-11-21-at-84429-am1TweetSvr is a very basic Mac screen saver that displays tweets from you, your friends, or the public timeline in floating clouds. I grew board with this screen saver instantly. You can’t customize the font or size of the text. It’ doesn’t display the avatar of the person that made the tweet. The graphics are just blah. The only good news is that it works with Snow Leopard and doesn’t seem to have any technical issues. You can download it here.

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If anyone has found a Twitter screen saver for OSX that they really like please let me know. I would love to check it out.

Happy 10th Birthday MindComet!

Last month I had the pleasure of joining the crew from MindComet on their 10th anniversary cruise (if you are into corporate culture be sure to click on that link!). It is hard to believe that it has been ten years since I started the company. I haven’t been active in day to day operations since I founded IZEA, but the organization remains a big piece of my heart. I have always seen MindComet as an engine for innovation and creativity, it was clear that these value remain when I had the opportunity to speak to new team members I had not met before.

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I would like to give a huge shout out to Marcelle Turner, my beloved sister and current CEO at the company. She took the reigns about a year ago and has done a tremendous job in the role. You have to be a creative type to manage creative types and she is among the most creative people I know.

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Marcelle has ushered in a new age at the company, complete with a new corporate identity that I personally love. Leave it to the MindComet team to debunk my post about flash websites sucking for SEO. Their new site is search engine friendly and allows you to deep link to whatever you want.

If you are looking for an interactive agency drop the team at MindComet a line.

Show Me Your Cans!

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Support Rock for Hunger

It’s hard to believe but Thanksgiving and Festivus are right around the corner. While the holidays are a time of celebration and full, bloated bellies for most they are a time of struggle for others. Way too many people don’t have food to put on the table year round, let alone the holidays. I am supporting Rock for Hunger again this month with a mini canned food drive to build up their reserves. My goal is to collect 200 cans of food this week to donate to this wonderful organization.

10 Cans for the hungry = 1 Burrito for You

I will be at the downtown Orlando Pancheros this Friday from noon until 1:30 collecting cans of non-perishable food items. Every person that brings me 10 cans or more gets a free burrito on me. The person who brings me the most cans will win a $75 Pancheros gift card courtesy of my good friends at Pancheros. Second place gets a $25 Pancheros gift card. If you don’t do so already make sure you follow Pancheros on Twitter, they are good peeps and I appreciate them helping me out.

Let’s recap : You get a burrito. We feed the hungry. Everybody wins! Please help spread the word to your Orlando friends! It’s the season to give back.’

UPDATE!

5 Cans  = 1 Free Cocktail

Our tweeps over at Wall Street have stepped up to help support the cause. Can’t make it for the logomain event and contest at Pancheros? Join us at happy hour from 4-9pm at WaiTiki on Wall Street this Friday. Free burrito or free booze for a great cause. You can’t go wrong. Want to know what is happening in dowtown orlando? Follow @wallstplaza

Contribute from Anywhere!

10 Comments  = 1 Burrito for the hungry

200px-optimized_image_cdeec5dfI realize that not all of you live in Orlando, but may like to help out. I have great news… you can contribute from anywhere in the world! For every 10 comments left on this blog post (by a unique person) I will buy a burrito gift card that will be donated to Rock for Hunger. They can use these cards to treat the hungry to a fantastic warm meal filled with cheesy goodness.

20 Retweets  = 1 Burrito for the hungry

Too lazy to leave a comment? Just hit the retweet button on the top of this page and share with your friends.

1 Pingback = 1 Burrito for the hungry

Want to help even more? Write a blog post and spread the word. For every blog post that pings back this post I will buy a burrito gift card for the hungry as well. I will buy up to 100 burrito giftcards for comments, rewtweets and pingbacks. Together we can help feed a lot of hungry people.

I call #bullshite

donkey_tweetingOne of the arguments that I hear from people when they talk about Sponsored Tweets is that you will lose followers if you participate. It’s total #bullshite from people who have no real experience with sponsored conversations. They make assumptions about how things work and how people will react without taking the time to try it for themselves and perfect the practice.

These are not “social media experts”. Experts have actual experience with the tools and concepts they speak about. These are social media donkeys, following the herd blindly through the echo-chamber that is the blogosphere.

People like my sponsored tweets

What? Yeah. People actually find value in the sponsored tweets I share. So much so that they retweet them and thank me for “for the find”. I am not going to say I haven’t lost a few followers here and there, to be honest I have no idea. What I do know is I continue to gain followers and I have never had anyone complain about one of my sponsored tweets. Not only that, I have personally found some awesome new services from SponsoredTweets.com that I now love and use including Alice.com.

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You can screw up any form of advertising

Have you ever been to a website or blog that had blinking “punch the monkey” banner ads all over it? How about an adsense explosion? It happens. It doesn’t mean that display ads are bad, it just means they can be overused, misused or abused (like any form of advertising).

You have the choice

In Sponsored Tweets you have the ability to choose which advertisers you work with and how the message is shared (which is more than I can say for adsense). I am a proud Sponsored Tweets user and I am very selective on which advertisers I work with. It turns out so are the rest of you. Less than 50% of offers made to Tweeters in SponsoredTweets.com are accepted. It’s not a question of money, it’s a question of finding the right fit for you and your followers.

Ted’s tips to successful sponsored tweeting

  1. Sign up. You can’t get any offers if you aren’t in the system.
  2. Be selective. Only take opportunities that are a good fit.
  3. Cap frequency. Even if the opportunities are right you need to space them out.
  4. Listen for feedback. Your followers will tell you what types of ads they like.

Don’t let inexperienced fear mongers ruin a great financial opportunity for you. Let’s look at this objectively:

Worst Case
You sign up and never find an advertiser that is a fit. Nothing happens.

Best Case
You connect with lots of advertisers and make huge bank doing what you love.

Most Likely
You connect with a moderate amount of advertisers you like and earn some extra spending money.

Don’t Advertise in Phone Books!

Last November I wrote a blog post titled Stop leaving me phone books. In it I explained that I haven’t had a home phone in (5) years, yet I continue to get phone books. My friend Alli pointed me to a site that was supposed to stop the madness… but one year later I came home to two phone books sitting on my porch. Why would the phone company continue to deliver expensive phone books to me? One reason. Advertising dollars.

Phone Book Circulation is Crap

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Credit : funkeemunkeeland

The phone company sells advertising to local businesses largely based on the circulation of phone books. The problem is that nobody with a computer has a use for phone books anymore. The Internet has replaced the need for these prehistoric landfill-busting monsters. I can’t remember the last time that I even opened a phone book, yet my two phone books are being represented to advertisers as market reach. Both books went straight into the recycling bin, what a waste of money and natural resources.

If you are a local business do yourself a favor and invest in online marketing. The more savvy you become now the more effective your efforts will be in the future. It won’t be long until these dinosaurs are extinct.