I was looking through some old videos today and noticed one that really caught my attention. About seven months ago IZEA responded to a dog food RFP (request for proposal). The RFP wasn’t really geared toward sponsored conversations… or social media for that matter. But, I am a dog lover and I wanted this company as a new client. Even though it wasn’t a perfect fit I decided to swing for the fences and go for it anyway.
When it comes to winning new business I am a big believer in creativity. You can’t just submit the same boring response as the next guy or you will never stand out. You have to be original, passionate and offer a unique value that isn’t easily replicated.
I preach this constantly to my team at IZEA, but I also practice what I preach. For this campaign we came up with the idea of a dog food taste test (with humans instead of dogs). Not only did I volunteer to make the video, I also volunteered to be a taster. I eat my own dog food….literally.
So…did we win the business? No. Not on that pitch. This particular client (which is not Pedigree) was still figuring out what they want to do with social media and opted for good old display ads. However, seven months later we are still in collaborating with them and it has turned into a great relationship. The lesson here is that a extra effort can go a long way.
How about you? What was the most original business proposal you either gave or received? Are you pumping out templates or customizing to meet your clients goals?
Only on Ted.me!
I can’t think of any other blog where this post would seem “normal”
@Gusanooxd te prestaría mi cámara pero no sales de tu casa 🙁 jajaja