Do it with Creativity

If you know anything about me you know I put a premium on creativity. It’s not just what you do…it’s how you do it. Yesterday my good friends at Busch Entertainment knocked my socks off with one of the most creative event invitation I have ever received.

This freaky-looking bleeding dress form (I had to look that up) is an invitation to an early preview of Howl-O-Scream at Busch Gardens. It was unexpected, unnecessary and strange, exactly why it already has a permanent home on my desk. I intend to use this invitation to inspire me when my own marketing solutions are lacking creativity.

Creativity is a Force Multiplier

Busch Gardens could have sent me a standard paper invitation, called me or dropped me an email but they didn’t. They spent the time (and money) to go above and beyond to capture my attention. It worked. Big time. Not only did I show this invitation to everyone in the office, I liked it so much I am writing a blog post about it. A standard invitation would have got the job done, but this invitation multiplied the effect and inspired me to spread the word.

Whether your marketing efforts are online or offline don’t ever forget the element of creativity. It can be the difference between a huge success or miserable failure.

Information About the Event Itself

Howl-O-Scream is a month long event where they transform the park for Halloween complete with haunted houses and scary surprises. If you are going to IZEAFest you are in luck, we are already hitting the event on Thursday night (included in the price of your ticket). You can see a commercial for the event here: