social media

This is a sponsored guest post written by Zac Johnson on behalf of Sponsored Tweets. Post powered by Sponzai

A couple weeks ago I signed up with Sponsored Tweets, a new program available through Izea. The concept of Sponsored Tweets is simply… get paid to send out tweets through Twitter. Since joining, I’ve had several opportunities come through, and have already made several hundreds of dollars. Here’s a bit more on the site and how you can make money too. View Sponsored Tweets

How does Sponsored Tweets work?

Everything about Sponsored Tweets is very simple and easy to setup. You create your account, and login with your same Twitter account info (through Twitter). Once your account is created, you just need to set how much you want to be paid per tweet, and then you wait for a new opportunity to come in. When you receive a new opportunity, you just need to approve or deny the tweet. Some advertisers write what they want you to say, but many leave that up to the tweeter. You submit the “tweet” for approved, and once approved, the money is deposit into your account.

Is this allowed by Twitter, and Ethical?

To answer the most important question, YES! This is allowed by Twitter! and Sponsored Tweets mentions this several times on their web site, as they have worked with Twitter through the process of making the site. As for being “ethical”, there is full disclosure. When a tweet is sent through Sponsored Tweets, it is seen on twitter as “sponsored by…“, “Ad“, or “brought to you by..“. It’s this full disclosure that keeps the tweeter, the advertiser and the reader all legit.

What does a “sponsored tweet” look like?

Depending on whether or not your advertisers provides an ad copy, your tweet can look like anything. Whatever you submit will be sent over to Sponsored Tweets for approval. Other than that, it will look like a regular tweet going out through your account. The only difference is that the url is through bit.ly and instead of being posted from “web” or “tweetdeck”, it says “from Sponsored Tweets“… as it should for full disclosure.

Is anyone making Money with Sponsored Tweets?

As mentioned, in just my first couple of weeks, I’ve made an extra few hundred bucks just for a few minutes of my time approving ads, and I have a fairly small twitter following. ShoeMoney also posted about how he has earned thousands from tweeting advertiser links independently and through Sponsored Tweets.

Who else is partnered with Sponsored Tweets?

There are actually a decent amount of big name tweeters already signed on with Sponsored Tweets. I haven’t seen a way to signup online (have to call) as an Advertiser to access a full list of tweeters available, but they do have the following “featured tweeters” listed in the login area. Some of these accounts (like Kim Kardashian) have over 2 million followers.

That’s a quick summary of what Sponsored Tweets is all about, and how it’s making money and driving leads through Twitter. It’s fairly new, and always great to get into a new revenue source on the bottom floor.

Corporate blogs are nothing new. They have been around long enough to see mainstream adoption from companies like GM, HP and Bank of America. Corporate blogs are usually maintained by marketing or PR teams, with CEOs and upper level execs popping in every once and awhile to make an announcement or two. They are typically sales, service or industry centric… watered down and lack any real personality. The large majority of these blogs are the same-old boring-ass corporate communications crammed into a new format. Corporate Twitter accounts tend to follow a similar path.

I am not saying that there is anything wrong with corporate blogs or Twitter accounts. Dissemination of organizational information through social media is an important part of the marketing mix. However, I believe this is a myopic view of how social media should be used by companies. I believe every CEO should augment their corporate social media strategy with their own personal social media presence. Here’s why:

Relationships Matter

Any CEO worth his weight in corn flakes understands the value of relationships. As CEO you have relationships with customers, vendors, employees and investors. Some relationships are formed in the office throughout the work day, but the strongest relationships tend to be formed outside the confines of the office. When a CEO takes a client on a golf outing, invites an investor to dinner or grabs a beer with employees the magic is in the personal connection. The little stories that are shared between people create a deeper bond and understanding of each other.

Social media allows a CEO to take thousands of people on a golf outing at the same time. They can simultaneously share a beer with customers and investors or even bond with new people that may become valuable contacts in the future.

Relationships Have Their Place

While these bonds are important they also have their place. I don’t want to go to the Google blog and see how Eric Schmidt spent his vacation or what he does to manage stress. It’s not appropriate to share that type of personal information on a corporate blog. When I go to the Google blog I expect to see information about Google. However, it would be perfectly acceptable and relevant content for Schmidt’s to share on a his personal blog (which doesn’t exist).

We follow this rule at IZEA where I am CEO. The IZEA blog is focused on things relevant to IZEA and our community. Ted.me is filled with content relevant to me and my personal thoughts about the world around us. While there is some overlap in audience each blog has a different message and bond with the reader.

Relationship Force Multiplier

Most CEOs that don’t use social media say they “don’t have time to play on the Internet” or “It’s not a good use of my time”. To which I say “You may be rich, but you are a donkey”. That’s like saying you don’t have time to write a mass email about the new product launch because you are in physical meetings about the new product launch.

I look at my personal use of social media as a relationship force multiplier. I can’t possibly maintain communications with all the people I want to face to face. But my blog and twitter account let me build and maintain relationships with thousands of people every month. If you can make time to play a round of golf (4 hours) you can make time to write a blog post (.5-1 hours) or write a tweet (.5-1 minutes).

Relationships Drive Results

If you are a numbers driven CEO you have probably read all of this and think it is complete crap. I don’t blame you. There are a lot of “social media consultants” out there (which I am not) that talk about this stuff without anything to back it up. Here’s the bottom line: My personal blog consistently rates in one of the top 5 referrers to IZEA’s corporate website. Twitter is consistently in the top 5 as well (though I can’t take 100% credit for that). My personal use of social media drives traffic, helps retain customers and most importantly acquires new customers.

Personal social media isn’t just about good relationships. It’s about good business. Go setup your blog and get on Twitter already. Once you do don’t forget to follow me!

If you read this whole post and don’t leave me a comment I will hunt you down and steal your twinkies.