One of the biggest challenges that companies face in social media is getting participation from fans and creation of quality user generated content. I believe that WeReward provides a scalable, low cost solution to this problem. To prove my theory I put together a little experiment for Nike, one of my favorite brands. This experiment was done on my own dime and is not an official Nike promotion.
The idea was simple. I wanted to create a complete social media awareness and user generated content program for less than $100. As a marketer the results blew me away. I have worked on many campaigns designed to generate photo submissions and fan participation. Most of those cost the client tens of thousands of dollars or more. Ideation alone can cost a few grand and take weeks. This campaign took less than 30 minutes to setup and manage the entire approval process.
So… if I was a brand what would I do with all this data and content?
- I would post the best photos to my Facebook fan page or website to keep my content fresh.
- I would reach out to the people that participated to thank them through Twitter or FB.
- I would create new promotions to keep these people constantly engaged with my brand.
