One of the biggest challenges that companies face in social media is getting participation from fans and creation of quality user generated content. I believe that WeReward provides a scalable, low cost solution to this problem. To prove my theory I put together a little experiment for Nike, one of my favorite brands. This experiment was done on my own dime and is not an official Nike promotion.

The idea was simple. I wanted to create a complete social media awareness and user generated content program for less than $100. As a marketer the results blew me away. I have worked on many campaigns designed to generate photo submissions and fan participation. Most of those cost the client tens of thousands of dollars or more. Ideation alone can cost a few grand and take weeks. This campaign took less than 30 minutes to setup and manage the entire approval process.

So… if I was a brand what would I do with all this data and content?

  • I would post the best photos to my Facebook fan page or website to keep my content fresh.
  • I would reach out to the people that participated to thank them through Twitter or FB.
  • I would create new promotions to keep these people constantly engaged with my brand.
Ted Murphy

Ted Murphy

Ted Murphy is an American entrepreneur. He is currently the Founder, Chairman, and Chief Executive Officer of IZEA, a technology company that provides software for influencer marketing.

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