I have been asked by multiple people to share the results of the IZEA / Kmart social media marketing campaign. Below you can see the case study, which I believe is quite impressive. The information shared below is all publicly available through one means or another. IZEA keeps other tracking data which we only share with the client.
this is a great case study Ted. Was Kmart happy with the results?
Thanks for sharing. I will be sending this to a few people.
That was nice! How was Kmart responsive to it?
That had to be one of the best slide show case studies ever!
Not only was it extremely informative, but attractively put together to hold my interest. I’d bet Kmart agrees!
[…] more data on the Kmart campaign, there is a full case study on IZEA CEO Ted Murphy’s blog, including the results of post campaign product awareness […]
[…] a hot topic lately is the Kmart / IZEA campaign that was done last December. Ted Murphy released a fantastic case study on it a few weeks ago, but I decided to take it one step further and dissect the differences […]
[…] a hot topic lately is the Kmart / IZEA campaign that was done last December. Ted Murphy released a fantastic case study on it a few weeks ago, but I decided to take it one step further and dissect the differences […]
@MiserableParent: If you love someone, set them free. On a related note, I just left my kids in the Kma parking lot.