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Ted Murphy

Stop leaving me phone books!

I retuned home this evening to find two phone books on my porch. Have you heard of the interwebs? I have tubes… I haven’t used a phone book in years. I don’t even have a home phone. I don’t know what bothers me more; the fact the phone company keeps printing these things to justify their reach to advertisers or the fact that they are killing so many trees unnecessarily.

Photo courtsey Matt Sheppard

Photo courtesy Matt Sheppard

Is there a way to have the phone company stop?

UPDATED : How to stop getting phone books!

Thanks for the link Alli!

You can get the phone company to stop sending you phone books by clicking here. I did it.

Here are some crazy facts about phone books:

  • How many directories are printed annually in the United States? 540 Million
  • What is the average weight of the directories? 3.62 pounds
  • How much is the directory industry worth to the telephone companies in the United States? $13.58B
  • How much is the directory industry worth worldwide? $26B
  • How many fully developed trees are needed to make a ton of paper? 24 trees
  • How many gallons of oil are needed to produce a ton of paper? 380 gallons
  • How many cubic yards of waste is taken up by a ton of paper? 3 cubic yards
  • How many gallons of water are needed to produce a ton of paper? 7,000 gallons
  • How many kilowatts of energy are needed to produce a ton of paper? 4,000
  • How many directories are printed for EVERY man, woman, and child in the United States? 1.79 books per person

Learn How to Partner TONIGHT!

My friend and IZEA Advisor Brian Clark of Copyblogger has put together a series called Partnering Profits. It’s part teleclasses, part instruction manual… all business. The series is designed to teach people about joint ventures, strategic alliances and partnerships, all things I believe strongly in.

If you are in sales, marketing, business development or happen to be an entrepreneur (which means you are all three) you need to understand how deals are done. The right deal can be transformational for your company. Brian knows what he is talking about and I personally recommend you check this program out, it’s $97 well spent. I am not an affiliate of this program and have nothing to gain but smarter readers.

Free Preview Tonight

Brian is offering a free preview of the program tonight Thursday, November 20, 2008 at 7:00 PM Central Standard time. Brian will be covering specific details of deals he has done both before and since the launch of Copyblogger. He is also giving away the first two chapters of the manual, plus the full table of contents.

Register here for Partnering Profits.

Flash Sucks For SEO

Last week I had a discussion with someone about the redesign of their website. Their current corporate site is in HTML and very well SEO’d, but they are looking for something more interactive…they want to build the site in Flash. I am totally against Flash-based corporate sites (not RIAs), not because I think flash sites aren’t cool, but because the SEO and usability tradeoffs are just too great.

Continue Reading

Win a Bathtub Full of Cereal

I love cereal. Who doesn’t? From Fruit Loops to Cheerios everybody remembers chowing down their favorite cereal as a child. I have never really gotten over my love for cereal, I love it so much that it provided the inspiration for the very first Ted.me super promotional happiness giveaway.

Win a bathtub full of cereal

Win a Bathtub of Cereal and Help a Family in Need

A box of cereal is good… but 52 boxes of cereal is better. That is enough to fill a bathtub (trust me, I know). The winner of this promotion will nab themselves 52 boxes of their favorite cereal. You can choose to bathe in your winnings, or simply consume a box of cereal a week for a year like a normal person. But it gets better…you can help families in need in the process. If I get over 500 unique comments on this post (up to 2 per person) not only will the winner get 52 boxes of cereal, I will also donate 52 boxes of cereal to our local food bank. Everyone wins.

How to Enter

Each person can enter up to 2 times, once via their blog and once via twitter.

Enter with your blog. To enter with your blog simply write a short post including one of the promotional images or video below and link back to this post. Please make sure you drop the URL of your post in the comments.


Win a Bathtub Full of Cereal from Ted Murphy on Vimeo.

Enter with Twitter. To enter with Twitter simply tweet this out “RT @tedmurphy is giving away a bathtub full of cereal. Help a family in need http://urlbrief.com/0910d7”

Rules and How the Winner is Chosen

Each post and tweet will be assigned a number in a spreadsheet. I will pick a number at random live on a special edition of TedTube on November 24th. You have until midnight EST November 23rd to enter via your blog or Twitter. If the winner lives outside of the U.S. they will receive $200 via PayPal in lieu of cereal (sorry, I can’t ship all that cereal internationally)

This is a private promotion and not associated with any company. It’s just little old me having some fun and helping people out.

What’s your favorite cereal!?!

I would have to go with Cheerios or Fruity Pebbles.

Updated: The making of video


Making a Bathtub Full of Cereal from Ted Murphy on Vimeo.

I ran 14 miles this morning

I officially began training for a marathon this week. My schedule goes from Sunday to Saturday, with a predefined distance to run each day. This week I ran 23 miles, but this morning I ran 14 miles. I have never run that far before and wasn’t sure I could make it but I did.


My First 14 Mile Run from Ted Murphy on Vimeo.

I am pretty happy with my time. I ran 14 miles in 2:04′ 30″ with an average pace of 8m52s per mile. I finished a half marathon (13.2 miles) in under 2 hours. Next Sunday I will run 16 miles, it will be interesting to see if I can maintain a similar pace.

Team Building Exercise : Team Storyteller

As CEO of IZEA I am always looking for fun, low cost activities to build teamwork and communication. Sometimes its hard to come up with team building ideas, so when I come up with something that works I like to share it with others. This one is very fun, simple and only costs paper and tape. I call it Team Storyteller.

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Team Storyteller Overview

  1. Find 50 pictures from around the Internet and your companies own photos. Be sure to pick photos that are diverse, unique and interesting. (Flickr is a great source for cool photos)
  2. Import the photos into your favorite word processor and add a small area to write underneath each photo.
  3. Add an instruction page.
  4. Print out packets for each team.
  5. Assign teams and distribute packets.

The instructions for this exercise are very simple. Here is a sample of what I created for IZEA:

  • You have 30 minutes to write a story with your team about IZEA using the provided images.
  • You must use at least 40 images in your story.
  • Each piece of the story should be written below the corresponding pictures.
  • You will tape your images to the wall and present your story at the end of the 30 minutes.
  • The company will vote on the best story.

I would suggest teams no larger than 6 people and no smaller than 3. Put people on teams with other people they don’t normally work with. I turned on some loud techno music to add a little to the chaos. Thirty minutes sounds like a long time but the teams struggled to finish within that allotment. I wouldn’t change that though, a little pressure is a good thing.

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The energy created from Team Storyteller is amazing. People smile, laugh, communicate and create together. The participants absolutely loved this team building exercise and we will be doing it again. Here is a video from one of the teams telling their story.

There are some questions you can ask after the stories are shared. Here are a few ideas:

  • Who were the leaders in the group? Why?
  • What type of real life activities are similar to this one?
  • What was the hardest part of this exercise?
  • Why did you discard the pictures you did?
  • Are you happy with the story your team produced? How could you have made it better?

If you decide to try Team Storyteller please be sure to leave a comment here. I would love to know how it works for other organizations.

The Iraq War is Over!

Well… not really. It seems that a group of pranksters handed out free fake copies of The New York Times this morning in Grand Central Terminal and other locations around the country. The papers were distributed by the Yes Men, who issued a statement about the prank:

In an elaborate operation six months in the planning, 1.2 million papers were printed at six different presses and driven to prearranged pickup locations, where thousands of volunteers stood ready to pass them out on the street.

They also launched a website mimicking the NYT.

All politics aside someone should hire these guys to do their marketing. It was brilliantly executed.

I am running my first marathon

I registered to run my first marathon this past weekend. I’ll be running the Five Points Marathon in Gainesville, Florida on February 22, 2009. I started running again a couple weeks ago and so far so good. Aside from some knee pain I feel great (the tiger balm is helping a lot with that). I finally have the right gear for long distance runs and I am happy to say there have been no recurrences of the infamous bleeding nipple (see video below).

I do have some concerns about the big run. What happens if I need to go to the bathroom? Are there going to be toilets? Gainesville has more hills than Orlando, I won’t be used to that. What if I am super slow? Will they boot me from the course?

My friend Courtney Benefiel told me I needed a training plan. I looked on a bunch of different sites, then put something together based on my current ability and timing of the race. It’s a progressive schedule with breaks between many of the runs.

The 8 mile run yesterday was fine, but the 14 mile run this Sunday kinda scares the crap out of me. It will be the longest run I have ever done (my previous best was 13 miles). Wish me luck… I may need it.

Free wallet from Burger King

Randy and I were having lunch in downtown Orlando today when someone appeared to have dropped their wallet. People shouted out to the person who dropped the wallet and Randy ran over and picked it up. When he tried to give it to the person who dropped it they said “Keep it. It’s on the King”.

Burger King Wallet

Burger King Wallet

The wallet contained a special BK $1 bill (legal tender), a $5 BK gift card and other random BK stuff. By the time we got back to the office a few others had found wallets too, everyone was talking about them. I love clever marketing, this was some very well done word of mouth for Burger King.

Burger King Wallet

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Please don’t bail out the automakers

Now that the election is over the media has turned their focus to our nations failing automakers. It seems these automakers are asking the government to bail them out, just as they have been bailing out financial institutions and AIG. I wasn’t in favor of the original bailout package, but I could see some of the justification behind it. Our financial institutions and the credit they provide to businesses and consumers are the backbone of our economy. People need to be able to borrow money and feel that their money is safe when they deposit it at a bank. I get it.

Our automakers are a different animal all together. Sure, the automakers provide a lot of jobs and fuel a ton of spending, but the product they provide is available through other means. There are plenty of automobiles to choose from in this country and not every automaker is struggling. This is what capitalism and free markets are all about. Companies that manage themselves well, provide a quality product and deliver for their customers earn the right to survive. Those that fail to do so do not. End of story.

The government should not keep companies artificially afloat. Companies must make money to stay in business or have investors who believe in funding the future. If private and commercial money won’t invest more in a company there is obviously something wrong. I have no desire to “own a piece” of these companies through my tax dollars. If I wanted to own a piece I would go out and buy some stock on the open market.

All that said I do believe our auto makers need help. However, that help should not come through a bailout, rather it should come through the mechanisms already in place to deal with such a scenario. The auto makers should file Chapter 11 bankruptcy. Chapter 11 will allow them to strike deals with creditors, eliminate unnecessary labor and restructure their companies. The investors, management and employees will be accountable for the failure and reinvention of these companies, not the federal government.

If these companies survive great. If not I am not worried… let them die. There are plenty of startups out there looking to take their place. Those startups will create new jobs and new economies of their own. Have you heard of Phoenix or Tesla Motors?

The restructure needs to focus on earning the U.S. consumer’s business. People don’t buy American cars like they used to because we have been getting our tails handed to us by foreign manufactures. It’s time for the big boys to step their game. If our automakers are going to be successfull long term they need to start making quality, innovative, fuel efficient vehicles. Show me a quality electric truck and I will be the first in line to buy one… and some shares.